This amazing film showcases the brand value of Johnnie Walker. Johnnie Walker is the world's best-selling whisky, and the #3 premium spirit overall. First launched in 1909, it was arguably the world's first global consumer brand, distributed to more than 100 countries before 1920. Since 1997 it has been one of the star brands in the portfolio of drinks giant Diageo, with annual revenues breaking the £1bn barrier for the first time in 2008.
In this amazing 6 minute short film, created by BBH London, Robert Carlyle walks the hills of Loch Doyne in Scotland recounting, in full detail, the story of how the Scottish farmer turned his product into the world famous brand it is today. Other than the great story, it was filmed in one continuous shot. It took Robert 40 tries to finally get it right.
